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Sunk Cost

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  • Why We Keep Using Bad Tools Just Because We Already Paid for Them

    I paid €9.50 for a bag of coffee because I assumed expensive meant good. Then I found the same coffee for €4.50—and somehow bought three more. Four terrible bags later, I realized the bigger mistake wasn't being wrong. It was turning yesterday's bad decision into tomorrow's obligation.

    Orhun Begendi 9 min read Knowledge Management

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